According to @jessepollak, he called for builders to join @antoniogm to rebuild 10x better, transparent, open ads onchain on Base and linked to the original post for details, source: @jessepollak on X, Nov 24, 2025; x.com/antoniogm/status/1992977504420647172. For trading relevance, traders tracking Base ecosystem developments can record this as a new onchain advertising initiative to monitor for follow-up implementation updates, source: @jessepollak on X, Nov 24, 2025.

According to Paolo Ardoino, Tether will allocate $100 million to advertising on Rumble, announced via an X post on Nov 10, 2025, specifying the spend amount and destination platform. source: Paolo Ardoino on X The announcement provides no timeline, campaign scope, revenue-share, equity involvement, or product-integration details. source: Paolo Ardoino on X Tether is the issuer of the USDT stablecoin widely used in crypto trading. source: Tether Rumble operates a video platform and is publicly listed on Nasdaq under ticker RUM. source: Nasdaq At this time, the only verified catalyst is the $100 million ad commitment on Rumble, with no disclosed changes to USDT mechanics or Tether product features. source: Paolo Ardoino on X